GoMed is a regional medical provider that revived the concept of house calls by delivering primary care services in patients’ homes. I developed a logo that combined the familiar digital location symbol with a physician’s head mirror to serve as the cornerstone of their brand identity. We also leaned into traditional colors to establish trust – a brand attribute vital for driving adoption of medical services in a non-clinical setting. The resulting assets also included a website and designs for uniforms, vehicle wraps, flyers and business cards.