Local fitness chain Blast needed to rebrand to evolve their initial aesthetic so that it better attracted their upscale target audience and told the story of their unique half-cardio, half-strength training class offerings. The result was a new logo and branding that exudes the energy of their offerings, while maintaining sophistication befitting their clientele. The designs were leveraged in their companion app as well as across signage, swag and collateral for all of their locations.