Biofuel company Alterra needed a name and branding that would help them break into a market dominated by traditional mindsets. The company partnered with President Jimmy Carter to build a plant in his hometown of Plains, GA, and launch two products: a biodiesel fuel and an additive that helped standard diesel tanks run cleaner. I developed a name and logo that tied to the earth and the renewable nature of the fuel source. I also created supporting assets, including a sales brochure that won a 2007 Regional Addy Award.