G.B. Jones, a family-owned business with an heirloom recipe for relieving foot ailments, was looking to elevate its brand to sell via Amazon and national drugstore chains. To keep the brand fresh and approachable, we combined a modern apothecary look-and-feel with a playful reference to the well-known “barking dogs” idiom. I led the rebrand, including developing bespoke packaging and sales materials used for the product’s launch.