I was hired to create naming and branding for the redevelopment of the historic "Uneeda" Glass building in the heart of Columbus, GA. The space offers restaurants, a brewery, dog park, and fitness center at a crossroads of major thoroughfares, walking, and biking trails. We selected the name “Midcity Yards” and an all-American, throwback visual brand that gives a nod to the city's railroad heritage. A library of illustrations and graphics were created alongside a vibrant color palette to allow for flexibility of execution within a cohesive overall system.